Wednesday, October 14, 2009

Conversations with Calliope- Score Internet Marketing


JOE: Good morning Calliope.
CALLIOPE: I missed you yesterday.
JOE: My apologies. I was off early for a workshop on Internet marketing.
CALLIOPE: Tell me about it.
JOE: Mary Anne Shew, president of Business Vitality, presented an all day SCORE workshop on Internet marketing.
CALLIOPE: What did she have to say?
JOE: Plenty. I left with my head full. I'm still digesting it all. I have been working for quite a while to make sense of the topic with little success. She brought it all together in a comprehensive and simple way which clarified the process for me.
CALLIOPE: So now you've mastered Internet marketing.
JOE: I didn't say that. Not by a long shot. But now I have a road map of how to start and where to go next.
CALLIOPE: What did you like best about her workshop?
JOE: Her "Idea Collector" where she invited us to write down ideas as they occurred to us during her presentation along with specific applications and expected results. I came away with two pages of specific actions, how to do them and what to expect. No one ever suggested that to me before. As a result what I learned got lost in my pile of papers.
CALLIOPE: What do you think will be your biggest challenges?
JOE: The two which come to mind are search engine optimization and implementing e-commerce.
CALLIOPE: Big topics.
JOE: I need something to work on. They will both keep me busy for a while. Talk with you tomorrow.

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